Honestly Natural has an extremely strict ingredients policy compared to many other health and beauty stores.
We use the utmost of scrutiny when choosing products.
What allows us to ensure products are as clean as possible is we utilise the Environmental Working Group's Skin Deep Data Base® when we are checking ingredients. We only allow ingredients with a rating of 1-2. If a product is above a rating 1-2 you will see why in the description - We won't hide a thing!
We also have our own in-house qualified Aromatherapist, Adele from Honestly Store for any advice relating to Essential oils and their safety in any of the products we sell. If she says NO we won't stock it.
As well as the EWG® We cross check with The Chemical Maze App/Book by Bill Stantham
We ban ingredients which others won't
Our NO list is like no other. There are many 'natural' products on the market these days which contain ingredients which can have data to suggest they could be irritating. Ingredients such as cocamidoprpyl betaine, phenoxyethanol or Potassium Sorbate, based on EWG® data.
By saying NO we are ensuring you are getting nice CLEAN products for you and your family.
In order to find the cleanest products we have a number of steps involved - The HONESTLY CHECK (is it honestly natural?)
We also have specific credentials that must be met
If ingredients from animal sources such as goats milk or tallow are present these sources MUST be from grass fed, free range happy animals where they are treated well.
NONE of our products are tested on animals
Majority of products are made in Australia as we like to keep it as close to home as possible.