Natural vs fake Natural

When it comes to natural products they aren’t all created equal.

Some can still contain a few harmful ingredients even though they are labelled as natural, pure, organic, phalate free etc.

We say No to ingredients others WON’T

There are many ingredients found in ‘natural’ products which can cause skin irritation, organ toxicity, formaldehyde releasers or are environmental hazards. Some common ingredients have been restricted in other countries yet they are still fully allowed in products classed as natural and organic at a certain percentage in Australia.

Unfortunately you will find products in almost every natural store that still contain these ingredients. NOT US, we take care in selecting products for you and your family. We ensure the ingredients in each and every product chosen are the safest choice of natural products.

If there is the potential for even a natural ingredient to cause reactions, we won’t allow it. One example of a natural ingredient that can potentially cause harm is cinnamon oil. Natural yes but there is data showing it is most often an allergen. This is a rating 3 on the Environmental Working Groups scale. We won’t allow this as it isn’t the very safest choice available.

Our NO list

Common toxins we BAN

❌Mineral Oils

❌Petroleum based ingredients

❌Synthetic fragrances






Those hidden Ingredients often found in natural products you may not be aware of which we also BAN


❌Potassium Sorbate

❌Sodium hydroxymethlyglycinate

❌Lactic acid

❌Benzyl Alcohol

❌Luceidal root ferment

❌Some essential oils

❌ Preservatives

And MANY more common ‘natural’ ingredients

We have your health in mind and carefully select only the very safest and most natural products for the entire family.

We hate greenwashing and misleading claims which is why we make sure there are No Nasties whatsoever.

Only Truly, Honestly, Natural Ingredients



All of our products are cruelty Free. We are Australia’s first store to stock a range of products with only a 1-2 on the EWG scale. Making each and every product the very safest choice possible. If you would like to read more about the EWG scale, please click here