Natural vs fake Natural

Our strict ingredients policy is like no other

We say No to ingredients others WON’T.

Not all natural products are in fact created equal. There are many ingredients found in ‘natural’ products which can cause skin irritation, organ toxicity, formaldehyde releasers or environmental concerns. Some common ingredients have been banned in other countries yet they are still allowed in products classed as natural and organic at a certain percentage. Unfortunately you will find products in almost every natural store that still contain these ingredients. NOT US, we take care in selecting products for you. We ensure the ingredients in each and every product chosen are the safest choice of natural products. If there is the potential for a natural ingredients to cause reactions, we won’t allow it. An example of a natural ingredient that can potentially cause harm is cinnamon oil. Natural yes but there is data showing it is most often an allergen. This is a rating 3 on the EWG scale. We won’t allow this as it isn’t the very safest choice available.

What makes us different? We say no to these commonly found ingredients in natural and organic products.

  • Phenoxyethanol
  • Potassium Sorbate
  • Sodium hydroxymethlyglycinate
  • Lactic acid
  • Benzyl Alcohol
  • Luceidal root ferment
  • And MANY many more common ‘natural’ ingredients

What makes us so strict is that we only allow ingredients in all products to be a rating 1-2 on the Environmental Working Groups (EWG) toxicity guide.

We also say NO to all the common known human and environmental toxins, Although it’s the uncommon ones we say NO too which sets us apart. We have your health in mind and carefully select only the very safest and most natural products .

Common toxins also banned.

No Mineral Oils

No Petroleum based ingredients

No Synthetic fragrances


No Phthalates

No Parabens

No Sulphates

No Triclosan

No Nasties whatsoever.

Truly Honestly Natural Ingredients