When it comes to natural products they are NOT all created equal

Some can still contain a few harmful ingredients even though they are labelled as natural, pure, organic, phalate free etc.

Which is why, We say No to ingredients that others WON’T!


There are many ingredients found in ‘natural’ products which can cause skin irritation or organ toxicity, or are formaldehyde releasers or environmental hazards. Some common ingredients have been restricted in other countries, yet they are still fully allowed in products classed as natural and organic at a certain percentage within Australia.

Unfortunately you will find products in almost every natural store that still contain these ingredients. NOT US THOUGH! - We take special care in selecting products for you and your family. We ensure the ingredients in each and every product we stock are the safest choice of natural products.

If there is the slightest potential for even a natural ingredient to cause reactions, we won’t allow it. One example of a natural ingredient that can potentially cause harm is cinnamon oil. Natural yes, but there is data showing it is most often an allergen. This is a rating 3 on the Environmental Working Groups scale. We won’t allow this as it isn’t the very safest choice available.

We are the first Health & Beauty store to only allow ingredients of a rating 1-2 on the Environmental Working Groups Scale

The EWG is the WORLD’S strictest chemical data base (Skin Deep)

Learn More about the EWG's Data Base
  • Common Toxic Ingredients we ban

    ❌Mineral Oils ❌Petroleum based ingredients ❌Synthetic fragrances ❌SLS & SLES ❌Phthalates ❌Parabens ❌Sulphates ❌Triclosan

  • We ALSO BAN these common ingredients found in 'natural' & Organic products

    ❌Phenoxyethanol ❌Potassium Sorbate ❌Sodium hydroxymethlyglycinate ❌Lactic acid ❌Benzyl Alcohol ❌Luceidal root ferment ❌Some essential oils ❌ Preservatives

  • Plus many more ingredients which can be harmful or an allergen

Our KEY features

We have your health in mind and carefully select only the very safest and most natural products for your entire family. We hate greenwashing and misleading claims, which is why we make sure there are No Nasties whatsoever in our products. We Offer Only Truly, Honestly, Natural Ingredients.

Making each and every product we sell the very safest choice possible for you.


We have a wide range of Vegan Products


NON of our  products are tested on animals


Majority of products are made in Australia as we like to keep it as close to home as possible.


we are Australia's first store to stock a range of products with only a 1-2 on the EWG scale.