If you are not familiar with the Environmental Working group you may be wondering why I am so passionate about ensuring all of Honestly Naturals products ingredients are only a rating 1-2 on their scale.

But firstly Who is the EWG?

The EWG is a non-profit, non-partisan organisation that is dedicated to protecting human and environmental health. With a team of scientists, policy experts, lawyers, communication experts and programmers. They work tirelessly to make sure someone is standing up for public health when government and industry won’t.

Unfortunately, our cosmetic and chemical industries are not as regulated as they should be and many toxic chemicals are allowed to be used. The Environmental Working Group researches scientific data, literature and studies from government agencies, industry panels, academic institutions, or other credible bodies. They use this data to determine what is safe and what is not for humans and our environment.

In 2004 EWG created a data base called Skin Deep. It’s an electronic product database that contains over 74,000 ingredients used in personal care products.

So what do the ratings mean?

Each product/ingredient is given a rating of 1- 10.  For every product and ingredient in Skin Deep, there’s a two-part score – a hazard score and a data availability score.

The ingredient hazard score, from 1-10 reflects known and suspected hazards of ingredients based on the EWG’s research methods as mentioned earlier.

All the products we choose at Honestly Natural has a rating of only 1-2 on its hazard score. This means you can be sure that they are likely to be the very safest choice available. Please read the EWGs Legal disclaimer to understand all of the EWG’s ins and outs.

You will find only the safest ingredients.

At Honestly Natural we are doing our best to provide you with the safest choices available, as many other stores claim to be natural, but unfortunatley not every single ingredient is! We are the only site where every product is a rating 1-2 ONLY! We are preservative free and no products have been tested on animals. We also stock a wide range of Vegan products too!

Give it a try for yourself.

Click here to have a look at the Skin Deep data base, you can search any ingredient you want and see what comes up..