Honestly Natural is your trusted store for Australia’s most natural products, guaranteed to contain no harmful toxins

No preservatives or questionable ingredients

Why Us?

Honestly Natural specialises in TRULY NATURAL products.

We take very special care when selecting products to ensure that they are the very safest options available for you to use for your family and home.

The main thing that sets us apart from other stores is that we have a very strict ingredients policy to ensure that we are only offering you the safest products possible. Even if there is the slightest potential for a natural ingredient to cause a reaction, we won’t use it. An example of a natural ingredient that can potentially cause harm is cinnamon oil. Yes it’s natural, but there is data showing it can often be an allergen. Cinnamon oil has a 3 rating on the EWG scale. So we won’t allow this as it isn’t the safest choice available for everyone.

Also don’t be fooled by other products that claim they are naturally derived, this only means that they are synthesized to mimic the natural properties, but they may still be toxic. Some common ingredients have been banned in other countries, yet they are still allowed in small amounts in products classed as ‘natural and organic’. Unfortunately you will find products in almost every natural store that still contain these ingredients. – NOT FROM US!


HI I’m Nonie, Kindergarten teacher, wife and mother to a beautiful girl, two dogs and one cat.

I am passionate about living a natural and holistic life and my friends often ask me for advice, which I love to give. I am constantly learning about all the latest research and findings on living this way. Honestly Natural was born out of my love of living naturally & helping others, but mostly out of pure frustration. I was so frustrated when hunting for natural products, as I noticed so many brands and shops were misleading customers.

I kept finding ‘natural’ products which weren’t so natural, containing chemicals or ingredients which didn’t need to be in them! Organic, naturally derived, free of parabens – you would think these are great wouldn’t you? But this was all marketing and I was shocked to say the least! Some ingredients were formaldehyde releasers, known allergens or had very high toxicity levels. These were for the ‘natural’ products; don’t get me started on what is in mainstream products – YUK!


I searched and searched for online stores stocking the very safest products and I never found one that stocked just TRULY natural products. Everywhere had a mix of both, so I was constantly reading through ingredients, researching them and pulling my hair out!

I thought if this was frustrating me so much, surely others are looking for only the best products for their families too? It takes a lot of research and knowledge to be able to navigate every ingredient and we don’t always have the time to do this.

My hope is that I can help people who don’t have the time to search through all the ingredients. We should all be able to quickly purchase a nappy balm without worrying what’s in it. As life is so hectic we don’t have all day to be searching for the best products, we want to get in and out and get it done. This was something I was never able to do, choosing just a shampoo would take 15 minutes after looking thought all the ingredients, to find the best one.

Natural Living and Wellness Blog

Do you love trying out Natural DIY ideas in the home? Do you want to learn how to live a more Natural lifestyle?

Our blog will help you along the way.

When it comes to living a more natural lifestyle there are endless, books, articles and resource available and it can be overwhelming to explore. Our blog has been designed to be all things natural; from Tips and Tricks, DIY ideas, Healthy Recipes and useful Information to help you on your Natural Lifestyle Journey.

With reliable information about living naturally, we will help you learn what to look out for when it comes to ingredients and products. How you can use items in the home for cleaning and ditch those chemical filled bottles. We will also give you some ideas about living a more sustainable life, all things natural, the ideas are endless and I hope you find some useful information to help you and your family.

Tell me about yourself

I’d love to hear about your natural journeys too, so please share with us and we can do this together, if you have something you would like me to research or ask my community of Medical practitioners, nutritionists or other healthy families please do so. It is all a learning journey to live a more natural life, as new research is developed daily about holistic living so we always have something new to learn.

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